Astagency uses WiselyBuilt Solution specificaly tailored for them to provide their clients with comprehensive data and analysis

Astagency is a media monitoring company from Bosnia and Herzegovina that provides its clients with two major products - daily press reviews and long-term media analysis. When it comes to daily press reviews, their clients receive all the relevant mentions via email so they can be up-to-date with everything that’s been said about their brand or other topics of interest. With long-term media analysis, they provide their clients with in-depth analysis of their topics of interest (i.e., the reputation value of specific articles) on a monthly or quarterly basis. They provide analysis of print, portals, and TV transcripts and have a wide range of clients from different industries.

Challenge

They’ve been looking for a tool that tracks digital platforms for a long time. The most important thing was that the tool is comprehensive, has extensive coverage, and meets their clients' needs. They looked into popular global solutions for Media Monitoring, but failed to find one that suits their needs. Mainly because they had poor coverage of portals since they were only interested into Balkan region.

Solution & Impact

They’ve started researching media monitoring tools and tested a couple of them. Ultimately, they’ve decided that custom one for them is their best fit. While exploring the tools, they had a couple of requirements that were important to them. Firstly, they wanted to track certain terms but also topics. Another important thing was that they could access all the data and export it to pdf or send directly to clients. And most importantly they needed one that covers Balkan region in depth - All of existing solutions failed this one. Also, they needed a tool compatible with their use cases - daily article publishes, newspapers and tv transcripts on the one hand and long-term media analysis on the other.